Granger Smith - Holler

The founder of Encima Media worked with Granger Smith for many years touring, capturing content and directing over 20 music videos for Granger Smith. This was one of the biggest music video gaining over 10M views on Youtube alone.

Cast members wearing Yee Yee apparel walking in front of a lifted truck for the Granger Smith music video.

THE CREATIVE CONCEPT

We wanted to produced one of the most epic music videos in the country music industry, featuring some of the biggest YouTubers. With explosive action, powerful trucks, Dallas Cowboys Cheerleaders, the largest bonfire, homemade food, and an authentic cowboy and cowgirl atmosphere, this video captured the true spirit of Yee Yee country living.

Action shot of a yellow off-road vehicle kicking up dirt in a field for the Granger Smith Holler video.
Video Production scene featuring a semi-truck pull with cast members and vehicles on the Holler set.

WHAT THIS CAMPAIGN COVERED:

  • Full pre-production that included over 100 people

  • Full production team of videographers, dp, producer and post

  • Full post-production team that delivered this video in under a week.

Granger Smith and cast standing in a field at night with smoke effects for the Holler video.
Granger Smith performing in front of a vintage truck with smoke and lights for the Holler music video.

production

This was arguably one of the most complex projects we’ve ever tackled.

A full day of capturing high-energy, insane activities required meticulous coordination, with safety as a top priority. We had local police and fire departments on-site, ensuring everything ran smoothly.

With a well-planned schedule, we pulled off what many thought was impossible. See the video for yourself—this is something that’s never been done before.

Granger Smith holding a guitar with dynamic backlighting during the Holler music video production shoot.

post-production

Each videographer on set was responsible for editing their favorite shots. Once they selected their best takes, they sent them to us, and we compiled them into the final music video. It was a complex process, but we made it work seamlessly.

Man in a red Reaper hoodie walking through a field, a scene from the Granger Smith Holler music video.
Man laughing on set in a rustic location for the Granger Smith country music video.
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