Grupo Frontera • Billboard
Grupo Frontera is redefining regional Mexican music, bringing a fresh and global appeal to the genre. Hailing from the Rio Grande Valley in Texas, this dynamic band has skyrocketed from local performances to dominating the Billboard charts. With their signature blend of norteño, cumbia, and heartfelt storytelling, Grupo Frontera has captivated audiences worldwide, bridging cultures through their music.
THE CREATIVE CONCEPT
As Grupo Frontera’s music continues to rise, we were brought on to create an immersive “A Day in the Life” video, capturing exclusive interviews and behind-the-scenes moments at their studio and basecamp. Our goal was to showcase the heart of their journey, offering fans an intimate look at the passion and dedication behind their success.
WHAT THIS CAMPAIGN COVERED:
Setting up lighting, audio, and camera equipment.
Planning b-roll shots and creating a shot list.
Day of scouting for interview locations.
production
With a small but dedicated crew of just four, we successfully brought Billboards vision to life. To ensure seamless coverage, we utilized a two-camera setup for both interviews and dynamic B-roll, while our grip managed lighting to enhance every shot. Over the course of two days, we meticulously captured their story—day one focused on in-depth interviews and an intimate walkthrough of their studio, while day two was dedicated entirely to capturing immersive B-roll. Once filming wrapped, we delivered all footage to Billboard, where their team handled post-production, bringing the final piece to audiences worldwide.