HEB - Mi Tienda

From website: Discover the authentic taste of Mexico at Mi Tienda! Browse our wide selection of beverages, meats, sides, toppings, and more near you at your local H-E-B.

Commercial into for H-E-B Mi Tienda "Good Mornings Start With Mi Tienda" in colorful letters.
Family meal featuring H-E-B Mi Tienda ingredients on a wooden table.

THE CREATIVE CONCEPT

The client envisioned a seamless one-take shot where our hand model not only plated the dish but also controlled the camera in real-time—creating an immersive, first-person perspective for the commercial production.

Challenge accepted.

High-definition commercial production shot of H-E-B Mi Tienda creamy salsa-verde, highlighting textures and ingredients.
H-E-B Mi Tienda beans with chorizo product displayed on a table around other food items.

WHAT THIS CAMPAIGN COVERED:

  • Full production at our in house studio, Animo Studios

  • Few days of production prep to acquire food, props, and table top.

  • We had a food stylist on set

Commercial production crew setting up videography gear for the H-E-B Mi Tienda commercial.
Encima Media production crew calibrating a camera on set for the commercial production.

production

In our studio, we engineered a custom rig to support the hand model’s camera movements, ensuring a smooth and immersive POV perspective.

With a mix of innovation and experience, we pulled it off seamlessly!

Filming in our in-house studio gave us the flexibility to cook, build a custom set, and create the perfect dining room atmosphere—all under one roof.

H-E-B Mi Tienda products being placed on a table for the commercial production.
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