Lana Duke
San Antonio’s Premier Event Venue, Boeing Center wanted to create an informative commercial showcasing everything this great venue has to offer.Our campaign showcased this venue with all the wonderful events they have had to offer.
Engagement was important, so our marketing strategy was comprehensive. From in-depth analytics research, media strategy and buying, to the creation of flexible video clips and photography that could be distributed across all their targeted platforms, this campaign made a measurable impact.
San Antonio’s Premier Event Venue, Boeing Center wanted to create an informative commercial showcasing everything this great venue has to offer.Our campaign showcased this venue with all the wonderful events they have had to offer.
Engagement was important, so our marketing strategy was comprehensive. From in-depth analytics research, media strategy and buying, to the creation of flexible video clips and photography that could be distributed across all their targeted platforms, this campaign made a measurable impact.
THE CREATIVE CONCEPT
Create the full concept and design for the campaign
Develop a paid promotion plan for each social media platform.
Implement content to increase awareness.
Buying relevant media.
guide on embedded tags for tracking and monitoring
develop a robust evaluation report.
WHAT THIS CAMPAIGN COVERED:
The project was very ambitious, with a four-week turnaround period from pre to post, whilst working with the client based in a different time zone. Culturally, we had to ensure that we understood Diwali, the food, dress and decor, portraying this authentically to Indian’s living in the UK.
Our diverse cast captured Shan’s brand identity of inclusivity and diversity as we moved through a variety of households celebrating Diwali. To ensure authenticity and chemistry, we shot with a real mother and daughter for the opening scene alongside real siblings for the second family scene. This proved especially effective at producing a genuine connection on screen and allowed the and warmth around the dinner table to radiate.
