Equest: The Power of Connection | MassMutual SpecialCare

MassMutual Special Care Planners Cody and Curtis know firsthand just how powerful connection and community can be for individuals with special needs and their families. They’ve seen it firsthand as volunteers at Equest, a Dallas-based nonprofit that unites horses, riders, and loved ones through healing and hope.

A child gently pets a horse, highlighting Equest's work with children with special healthcare needs.

THE CREATIVE CONCEPT

Highlighting the transformative influence that MassMutual x Equest has had on the lives of the youth they assist and their families. 

Therapeutic horseback riding in a ring for the MassMutual Equest program, showing support staff assisting.
Girl kissing a horse's nose, an emotional moment captured for the MassMutual Equest film.

WHAT THIS CAMPAIGN COVERED:

  • Full on strategic pre-production

  • Video production which included our entire team

Child in a helmet smiles while embracing a brown horse during an Equest therapeutic riding session.
A young girl wearing glasses pets a horse's head, a scene from the Equest client testimonial video.

production

Our production team traveled to another city for this commercial production project, something we’re no strangers to in the production world. It was also a special full-circle moment, as we had the opportunity to work with a longtime friend who had mentored Paul, the owner of Encima Media, when he first started. The production lasted a full day, and we were fortunate to have a fantastic team of locals on set.

We had the privilege of working with the amazing agency, Nimbus. With them on set alongside the client, it was a fantastic experience capturing the beauty of what this business had to offer.

MassMutual Equest, The Power of Connection. Mother and daughter walk hand-in-hand through a sunlit horse barn.
Tell your story