Oak & Eden

Oak & Eden was birthed out of an ideal for innovation. We believe authority is released when a creator creates, and we believe everyone carries the spirit of creation in them. Because of that, we pioneered a precious technique that would become the lifeblood of Oak & Eden; in-bottle finishing™.

Oak & Eden bourbon whiskey bottle label and branding.

THE CREATIVE CONCEPT

With the growing demand for Wheated Bourbon, we aimed to capture its smooth, buttery finish, highlighting the innovative techniques at Oak & Eden that set it apart from competitors.

Oak & Eden bourbon whiskey flowing with the words “TRUE TO TRADITION” across the center.

WHAT THIS CAMPAIGN COVERED:

  • Setting up lighting and videography equipment.

  • Increasing awareness by showcasing their product.

  • We handled all pre-production, video production, & post-production in house

Oak & Eden bourbon being poured into a glass with "Steeped In Innovation" across the center.

production

To showcase the product, we used multiple lenses, including a probe lens, to capture close-up shots that emphasize its smoothness. We also incorporated props in a backyard setting to create an open-bar scene with authentic Texas vibes.

post-production

Our team at Encima Media managed post-production, from creating a draft to picture locking and color grading

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