Ricos - Framber Style

From cheese sauces and chips to popcorn, Ricos brings you great-tasting snacks for the whole family!

Camera equipment being set up for the "Framber Style" production on a baseball field.

THE CREATIVE CONCEPT

ArchPoint Creative approached us to assist with filming a complex project featuring Houston Astros pitcher Framber Valdez. The challenge was to produce multiple high-quality social media videos within just a few hours, requiring precise planning and seamless execution. From coordinating shots to ensuring every detail aligned with the creative vision, our team was ready to deliver dynamic content under tight time constraints. We had to film 12 sets in 3 hours. Crazy, right?

Challenge accepted.

Camera crew tracking the movement of baseball players on a baseball field.
Encima Media film crew inspecting a video camera during the commercial production.

WHAT THIS CAMPAIGN COVERED:

  • Collaborated with the agency throughout the pre-production process

  • Developed and implemented diverse content strategies to enhance brand awareness

  • Oversaw on-site commercial production execution

Production set up for the "Framber Style" social media campaign.

production

With only three hours to film with Framber Valdez and 12 setups to capture, the challenge was steep—but not for us. To maximize efficiency, we brought in two dedicated Grip & Electric (G&E) teams. While Team 1 built the first setup, Team 2 worked ahead, preparing the next. This strategic approach streamlined transitions, optimizing both time and workflow to ensure we captured every shot without compromise.

Houston Astros player in a locker room during the social media campaign production.
Rico's gourmet nacho cheese can.
Tell your story